The Great Courses Plus details down in UK for first TV campaign
Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform's first TV campaign in the UK. Scheduled to air on the likes of More4, Sky Arts, Dave and Sky News, the 30-second commercial introduces British viewers to the extensive array of online courses available to lifelong learners, with the business seeking to expand into new markets following continued success back home. As fresh lockdown measures take back more time for individuals to pursue new interests, The Great Courses Plus is touching down with 1000s of streaming videos on countless topics: which range from the Ancient Greeks and Romans, to modern economics and parenting. Crafted, high-quality content makes each series a satisfying escape, with esteemed academics available to steer users through their voyage of discovery. Reflecting on the campaign's launch, Allison Lesser, Sr. Director, Customer Acquisition, said: “We're excited to expand our presence in th